Advanced Tools

Most users use our default settings, the below options are optional and built for more experienced advertisers;

• Viewability - Viewability determines how much of your ad should be in view (by percentage) in order for it to serve an impression  
  (ClickAds complies with IAB's viewability standards)
   
• Page clutter is a measure of the number of ads on a page   
  Fewer ads per page mean a higher share of voice, giving more visibility to your advertisements relative to others in market
   
• Frequency capping limits the number of impressions served to each user either per day or during the lifetime of the campaign 
   
• Session depth - Choose one of the below three options; 

TIP - On average, 70% of users visit one page of a website and exit
               The longer a user stays, the more media they are exposed to
               Research shows that the first page view in a user session yields strong media                performance

•  Dayparting -  Ads running on a schedule will run based on the local time zone where the ad is served   
  
  Click on headers to toggle entire columns and rows;