What is a Video Ad?
What are video ads?
Seen within video content, pre-roll, mid-roll, post-roll, and in-banner unlike Streaming Ads that appear on CTV or Streaming platforms
Capture attention of potential customers with Clickads
Video ads can be ran on sites and apps like Vox, Hearst, WSJ, and more
Why video ads?
Video advertising comes with both advantages and disadvantages
Advantages;
Video ads are highly engaging and often capture attention more effectively than other formats
Targeting is highly effective - as video ads often use the targeting precision of programmatic and internet advertising methods, potentially reaching a broader audience
Additionally, as video advertising becomes more prevalent, audiences are increasingly accustomed to this format
Disadvantages;
Videos can be easily skipped or ignored if they fail to capture interest, and some viewers simply prefer not to watch videos, regardless of quality
While high production values can make them more impactful, this can also mean higher production cost