Best Practices - Digital Out-of-Home

Overview

How do ads run on all those billboards and public displays? 
Creative can be a little tricky for Digital Out-of-Home. In this guide, we dive in helping any advertiser shape the best creative

What Works Best?

Take into account a few factors that differentiate DOOH versus a streaming or display campaign. Consider colour and dwell time - the amount of time a person in real life will be looking at your ad
If it's a busy road way versus being stuck in traffic, it's important to adjust the creative for how long a person may see an ad

What file format is best?

JPEG works best, not a PNG

PSD files and your brand fonts

What are standard resolution sizes?

9:16 – 1080x1920

4:3 – 1280x960

16:9 – 1920x1080

Poster – 840x400

Bulletin – 1400x400

Don't have these handy? We'll help automatically resize!
These will typically take five business days to format and distribute, so please plan each Campaign accordingly.

What Doesn't Work:
The platform can't accept HTML5 ads for Digital Out-of-Home
Why? 
Some of the screens that ads run on can't fully process these formats