Clickthrough rate (CTR)

Clickthrough rate (CTR) is the percentage of the number of times a potential customer clicks on your ad out of the number of times an ad has been shown

What does this mean for my ads?

The ad performance differs by industry, but here are cross-industry averages for clickthrough rate (CTR) and conversion rates, you can use these numbers to contrast with your own ad performance:

CTR average;
Search ad average CTR: 2%
Display ad average CTR: 0.35%

Conversion average;
Search ad average conversion: 3.75%
Display ad average conversion: 0.77%

(Conversion rates also differ by ad type and industry)

To collect information on Conversions, you'll need to add a conversion tag to your web page(s), attached to some specific action (e.g., the "sign up" or "purchase" button) that you want to track
NEXT STEP - Create a new Tracking Tag