Clicks

Clicks refer to the number of times potential customers have seen your advertisement.

What’s more important, impressions or clicks?

This depends on your campaign goals

If your goal is to increase awareness of your business, specific products, or events, then you want viewers to see your ad multiple times. This means you should use strategies that maximize impressions

If you want people to interact with your ad and visit your website, then you should use strategies that increase your clickthrough rate, or the percentage of people who click on your ad when they see it

Why is it important to know my campaign goals?